Obama's Big Day
In your face, Hillary Clinton. Barack Obama announced his 1Q fundraising results today. With three fewer weeks in the race than Hillary, Obama still managed to raise $25M to her $26M. But perhaps more impressive are the underlying stats:
- Number of individual Obama donors: 100,000 (number of individual Hillary donors: 50,000)
- Number of online donors: 50,000
- Amount of money raised online: $6.9M
- Percentage of donations under $100: 90%
Still, the data suggested that Obama's strategy of holding low-dollar events in addition to massive $1 million galas had succeeded, at least for now. He held numerous events that cost $25 or $100 per ticket, in an effort to bring in younger, first-time donors who could be tapped again for future donations because they had not yet reached the $2,300 limit for contributing to the primaries. (Donors can give another $2,300 to each candidate for use in the general election).On the Republican side, Mitt Romney did extraordinarily well with $23M although he seems to have done it at the expense of Rudy Giuliani ($15M) and John McCain ($12.5M).
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